About Backscratch
Building the bridge between cannabis brands and the customers who love them.
Our Story
Backscratch was born from a simple observation: in the cannabis industry, there's a disconnect between the brands creating amazing products and the customers who buy them.
Retailers sit in between, and while they do important work, brands rarely get to build direct relationships with their most loyal customers. Marketing restrictions make traditional outreach difficult. Customer data stays siloed. And loyalty programs? They reward shopping at a specific store, not buying from a specific brand.
We saw an opportunity to change that - to create a platform where everyone wins. Customers get rewarded for products they already love. Brands build meaningful connections with their fans. And retailers benefit from increased loyalty and foot traffic.
That's Backscratch: a loyalty rewards platform that connects the cannabis ecosystem.
Our Mission
What We Believe
Simplicity First
Great products don't need to be complicated. We keep things simple for everyone.
Everyone Wins
If we can't create value for all parties, we don't build it.
Privacy Matters
We protect customer data and never share personal information.
Real Relationships
Loyalty programs should build genuine connections, not just transactions.
The Team
We're a small team with big ambitions. Built by people who believe the cannabis industry deserves better tools for building customer relationships.
Ready to Get Started?
Whether you're a consumer looking to earn rewards, a brand wanting to connect with customers, or a retailer seeking to drive foot traffic - we'd love to hear from you.