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Connect With Your Customers. Build Loyalty.

Reward the customers who choose your products every time they shop. Turn one-time buyers into lifelong fans.

Become a Partner

The Challenge for Cannabis Brands

In the cannabis industry, retailers sit between you and your customers. You make great products, but you rarely get to build direct relationships with the people who love them.

Traditional marketing is restricted. Customer data is siloed at the retail level. And loyalty? It goes to the dispensary, not the brand.

Backscratch changes that.

No Direct Customer Access

Limited Marketing Options

Siloed Purchase Data

Loyalty Goes to Retail

Your Direct Line to Customers

Backscratch gives you the tools to reward customers for choosing your products, no matter where they shop.

Direct Customer Connection

Finally build relationships with the people who buy your products. Know who they are and reward their loyalty.

Exclusive Brand Rewards

Create your own rewards catalog with merch, swag, and exclusive items that build brand love.

Real Purchase Insights

See actual purchase data across retailers. Understand where, when, and how customers buy your products.

Brand Visibility

Get featured across our platform. Customers actively look for brands with great rewards.

Drive Repeat Purchases

Customers come back for more to earn rewards. Turn trial purchases into long-term loyalty.

Retail Partnerships

Strengthen relationships with retail partners by driving foot traffic to their stores.

How It Works For Brands

A simple, powerful way to connect with customers across every participating dispensary.

1

Partner With Us

Sign up and set your reward structure.

2

Add Rewards

Upload your merch and swag to the catalog.

3

Customers Earn

Buyers get points for every purchase.

4

Build Loyalty

Customers redeem for your exclusive rewards.

Frequently Asked Questions

What kind of rewards can I offer?

Anything branded! T-shirts, hats, stickers, accessories, limited edition items - the sky's the limit. Customers love exclusive merch they can't get anywhere else.

How do customers earn points for my brand?

When customers scan a receipt containing your products, they automatically earn points based on their purchase. The more they buy, the more they earn.

What data do I get access to?

You'll see aggregate purchase data, redemption rates, customer engagement metrics, and geographic distribution - all while respecting customer privacy.

How is pricing structured?

Contact us to discuss partnership options tailored to your brand's size and goals. We work with brands of all sizes.

Ready to Connect With Your Customers?

Join Backscratch and start building direct relationships with the people who love your products.

Contact Us to Partner